The story of Chocolates Valor is about a passion for a unique product: chocolate. Behind the passion is a family of master chocolatiers started by Valeriano López Lloret who founded the brand in 1881. Valeriano gave the company its name and personality, and today it is an internationally renowned industry leader.

We are pioneers in the manufacture of dark chocolate bars using a high percentage of the finest cocoa and in creating our own network of chocolate shops. Our aim has always been to surge ahead with innovation as a mainstay of the company.

At Valor, tradition and innovation come together to amaze the most refined and discerning palates in search of new quality products. Our R&D Department includes master chocolatiers, experts in creating unique blends and authentic flavors.

We currently manufacture our products at a facility in Villajoyosa (Alicante). The modern 22,000 m2 factory, relaunched in 2005, is where we make more than 12,000 tons of chocolate every year, a accounting for a 15% share of the Spanish chocolate bar market.

Our master chocolatiers use the finest raw materials to produce an entire range of products, from bean to bar, and a unique blend of cacao from different countries to attain the unmistakable flavor of our chocolate bars

By paying special attention to innovation today, at Valor we can offer a wide range of new flavors, textures and formats adapted to consumer tastes. Our master chocolatiers use the finest raw materials to produce an entire range of products, “from bean to bar”, and a unique blend of cacao from different countries to attain the unmistakable flavor of our chocolate bars.

Our Premium “All Natural” Bars include the new 100g Dark Chocolate 70% with Mediterranean salt, an incredible way to enhance the flavor of the best dark chocolate. This is the latest of our “All Natural” and “All Natural, no sugar added” 100% chocolate bar assortments using Stevia as a natural sweetener.

And new this year are the 100g lactose-free milk chocolate bars. In addition to restyling the line of traditional chocolate bars, the company developed “Taste of Spain”, a selection of Chocolates Valor’s most popular products redesigned for the travel retail channel.

Valor currently exports to 50 countries with an anual double digit growth, especially in America and Asia.