ElPozo
Food solutions based on meat protein
Gilberto Sánchez. Export Director
exporta@elpozo.com
Avda. Antonio Fuertes, 1 30840 Alhama de Murcia (Vizcaya) Spain
Tel.: +34 968 636 840
@http://www.elpozo.com/
ElPozo Alimentación is the flagship of the Grupo Fuertes holding company, and is effectively a core business. It offers meat protein-based food solutions, using a unique production model: Integrated Process Control (IPC).
ElPozo Alimentación is 60 years old in 2014, years characterized by its strong commitment to continual improvement. R&D+i is at the heart of the business, innovating production processes, implementing new technology and launching solutions that improve the lives of consumers in the medium to long term.
Its corporate mission is to satisfy customers by providing balanced, nutritional and sensory appealing and wholesome foods that provide an abundance of health, pleasure, well – being and comfort. To achieve this, 1% of the total turnover is invested in R&D+i.
The company is a pioneer in healthy eating – in the meat industry - thanks to its Bienstar and All Natural range of products and its Extratiernos line of fresh pork, Ibérico pork, turkey and beef. Furthermore, its commitment to sustainable development enables it to continue building trust in its primary interest groups.
R&D is at the heart of our Company. We Invest 1% of our turnover in this concept
A strong adherence to customer service is the main differentiating factor. This was achieved from the beginning by introducing the unique and pioneering Integrated Process Control (IPC). This tracking system directly oversees all activities: researching customer needs and demands, information obtained from point-of-sale, raw materials to produce feed, breeding farms and production, processing, manufacturing, marketing, services provided to distribution chains, and personalized customer service. This is how ElPozo offers food solutions that nourish and deliver health, flavor and convenience, and how it demonstrates its commitment to nutrition and well-being.
As part of Grupo Fuertes holding company, the firm is characterized by its total vertical integration. All of the companies in the group link their activities in order to track every product they sell. The company is adapting itself to face a future of assured growth in an increasingly global market. Next-generation facilities, a leadership team, and innovative food solutions are the ingredients required for this challenge.
ElPozo believes in the future, as evidenced by high levels of investment. In the last three years alone (coinciding with the financial crisis), it invested euros 123 Mill. in upgrades.