Facundo was created in 1944 in Villada (Palencia) as a family business devoted to the production of high quality nuts. In the back room of our very first shop we started preparing our products, always focused on the values that have shaped our path ever since: honesty, loyalty and solidarity.
Our founders shared the same work philosophy: to develop new ideas that would be different from those of their competitors. Following this maxim, Facundo became a pioneer in roasting sunflower seeds using a salt-water system, in using polyethylene in packaging and in having the very first automatic packing machine in the sector.
We started producing snacks in the 1970’s. As a result, we launched popcorn, Rulitos, cheese balls and Chaskis – crunchy corn rings with a unique natural flavor. Afterwards we added new flavors to our range, creating cheese, barbeque and ranchero flavored Chaskis, all of which became very popular among our customers.
Facundo is still a family-owned company with traditional values, now in its third generation, who maintains the strength and drive to keep growing and innovating.
We have recently launched our customer loyalty website (www.mundofacundo.com), as well as joined the social media to promote our brand. Being able to respond to our customers’ enquiries and suggestions has allowed us to get closer to and to know them better.
Facundo´s main mission is to be the brand of choice in nuts and snacks preferred by consumers for its quality, values and ability to communicate with them
Facundo aims to be the brand of choice in nuts and snacks. We strive to achieve this by being a model of quality, true to our values and maintaining fluid communication with our consumers.
Our commitment to people, the environment and society has directly contributed to consolidating our leadership.
In order to stay ahead we look to our R+D department for growth. The following are examples of this thinking: installation of the first motor in our roasters (1950); the purchase of the first packing machine (1957); roasting sunflower seeds using the salt-water system (1958); the use of polyethylene in packaging (1962); the use of inert gas to extend the shelf-life of our products (1985); installation of pneumatic transport system (2002); the vacuum fryer (2004); and, ultimately, our customer loyalty platform - “Mundo Facundo” – and including promotional gifts in our products.
Facundo adapts to market trends by developing a large variety of value added products. We stand out from the crowd by offering value-for-money products and responding to the current demand for healthy snacks with a range of products without added salt, glulten-free, organic and natural. Our company is focused on adapting to the rapid changes of modern life and the growing social awareness for physical and mental wellbeing, as more and more consumers are aware of the benefits of a healthy and balanced diet.
