Corporación Alimentaria Guissona, S.A.
From farm to table
Montse Murcia. Export Department Manager
montse.murcia@bonarea.com
Traspalau, 8 - 25210 Guissona (Lleida) Spain
Tel.: +34 973 551 100
@https://www.cag.es/
Our story began more than a half century ago, when a few people from Guissona (Lleida) and surroundings, new to stockbreeding, decided to set up the Cooperativa Avícola de Guissona, which, over the years became Grupo Alimentario Guissona. It has been a long and exciting process that our President, Mr. Jaume Alsina Calvet, lead from the beginning.
The decade of the 1950 ́s revolutionized the rural world: agricultural mechanization was the start of a migration of the rural population to the city, the promised land. These changes in the rural world opened the door to new opportunities for prosperity.
That is how, despite our lack of expertise, we undertook a new adventure: farming, with only a few hundred chickens and pigs, but with inestimable courage and determination. Many people got involved in our project and all of them have been essential to making it possible. We share the satisfaction of having achieved our goals within a professional, and endearingly friendly environment.
The fact that we have created more than 4,000 jobs has been very important for our little town, Guissona.
We believe that our progress in the field of agricultural production, and especially livestock, is a result of us not only having faced difficulties, but of having taken advantage
We carry out all the processes in the food chain: cereals, compound fodder, hatchery, breeding and fattening, slaughtering, cutting, filleting and meat processing
of the opportunities that arose during the development of farm activities, which led to our vertical integration moving forward towards the end consumer.
The complete cycle “from farm to table” is Grupo Guissona ́s ongoing challenge. To achieve this, we carry out all the processes in the food chain: cereals, compound fodder, hatchery, breeding and fattening, slaughtering, cutting, filleting and meat processing.
We reach industrial clients, wholesalers, the hotel, restaurant, catering sector, large retailers and every sales channel. We also reach the end consumer through our own network of more than 400 “bonÀrea” stores.
Agropecuaria de Guissona S. Coop. Ltda., is the original cooperative of the Grupo Guissona. Nowadays, it is in charge of breeding and fattening activities at the farms of cooperative members, while Corporación Alimentaria Guissona S.A. is engaged in industrial activities and marketing all the group’s products, with slaughtering, cutting, processing and logistics all carried out at our Food Center “La Closa”, located in Guissona.
We work to meet the demands of more than 1,245,000 customers and we export our products to more than 25 countries. In 2012, our sales amounted to euros 1,425 Mill. Meat Commercialization Department: euros 815 Mill. (57%); Animal Breeding: euros 355 Mill. (25%); Energy and Engineering: euros 214 Mill. (15%); Animal Health and Farming Services: euros 25 Mill. (2%); Other: euros 16 Mill.