European authorities have set a steady course to make the EU the first climate-neutral continent by 2050. Zero-pollution, preservation of biodiversity as well as healthy and environmentally friendly food systems are some of the priorities that will influence all EU polices in the upcoming years. The European fishing industry has taken a front-runner position, confirming a remarkable cut of its greenhouse gas emissions over the last 30 years while producing the perfect protein for our diets. Europêche seeks now a new narrative that recognises the sector as part of the solution to global environmental threats. Europêche is ready to challenge some of the myths surrounding the fishing industry and show the hard work of fishers that goes into putting sustainable seafood on our plates, reminding that EU-produced wild fish is the healthiest and lowest carbon footprint choice to feed the world and combat climate change.